Intel zeroes in on enterprise customers with first tablets

JOINING THE FRAY: Intel hopes the combination of a low power consuming processor with touch friendly Microsoft Win 8 software will win over enterprise customers looking to deploy tablets, but keep PC-based software and hardware. — Reuters

SAN FRANCISCO: Intel Corp roped in device makers such as Samsung Electronics Co Ltd and Hewlett Packard Co to showcase tablets powered by its new “Atom” processor — a chip it hopes will help it biannually break into that crowded market.

Intel initially brushed off any threat from tablets such as Apple Inc’s iPad, but now hopes the combination of a low power consuming processor with touch friendly Microsoft Windows 8 software will win over enterprise customers looking to deploy tablets, but keep PC-based software and hardware.