HIGH HOPES: A man talking on a mobile phone in front of an Apple logo in Shanghai. Apple Inc is expected to reveal the iPhone 5 during a media event on Sept 12 in San Francisco, California. — Reuters
SAN FRANCISCO: The new iPhone 5 has to be more than just another smartphone as it carries the weight of Apple Inc's future on its slim frame.
Five years after the first iPhone upended the mobile industry, analysts say Apple is looking increasingly defensive as Samsung Electronics Co Ltd and other rivals have been first to market with phones that sport bigger screens or run on faster wireless networks.
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