SAN FRANCISCO: Apple Inc took the wraps off its own mobile mapping service and improved the search capabilities of its Siri voice assistant, taking the fight into Google Inc’s domain.
CEO Tim Cook, who took over from late co-founder Steve Jobs last August, spearheaded the unveiling of new services — such as in-house mapping, beefed-up Siri software, address-bar search on its Safari browser — to help keep at bay Google and its fast-growing Android mobile platform.
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