KUALA LUMPUR: A study by mobile ad network company InMobi has revealed that 57% of mobile web users in Malaysia are primarily or exclusively accessing the Web via their mobile devices.
The study, called The Mobile Impact on Media Consumption in Malaysia, was conducted in partnership with market insights firm Decision Fuel and covered 14 markets across Asia, Africa, Europe, North and Latin America. It surveyed 16,000 consumers overall, including 1,091 mobile web users in Malaysia.
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