Dell not resting on its laurels

  • Technology
  • Wednesday, 13 Oct 2010

CYBERJAYA: Computer maker Dell Inc is continuing to innovate and is counting on the growing talent pool in Malaysia to lend it a helping hand.

As the company celebrates its 15th year of operations on local soil, Bobbi Dangerfield, managing director of the Dell global business centre in Cyberjaya, said it is focusing on several key areas of its transformation plan.

“Dell’s presence in the country continues to be an important part of its global operations. (We) believe we have great talents and opportunities (to grow our business),” she said.

Dangerfield was speaking at a media briefing on the sidelines of Dell’s anniversary and Aidilfitri open house celebrations.

One of the key areas Dell is focusing on is to improve its website,, and even, to give it a new name, E-Dell.

Dell made a successful business of selling customised computers on its website and later, also opened brick and mortar stores to enable customers to have a feel of its products.

Dangerfield said Dell would be adding more personalisation features to its website, as well as making it easier, more intuitive for visitors to browse.

Software development teams in Cyberjaya are helping with this effort, she said, adding that Dell is listening to what its customers are asking for, such as the call for automatic personalised notifications whenever a new product becomes available.

Yuri Wahab, country manager of Dell sales in Malaysia, said part of the plan is also to make the website more user friendly and one of the issues Dell is tackling is to reduce the number of clicks it takes to make a purchase.

“We’re working to make customers’ experiences on the site more pleasant and we’re adjusting the features based on feedback from our customers,” he said.

This change will also benefit customers from government and business sectors, who will be given a premier page on which to order their computers.

This will help lessen the need for sales teams to meet clients to draw up invoices, Dangerfield said. “If you’re a regular Dell customer, you can order hardware, software and other services and enjoy a personalised experience in invoicing, billing and other things that we didn’t provide in the past.”

Dell will also continue to contribute to Malaysia’s human-capital development. “We are actively running apprenticeships, internships and graduate-attachment programmes to help create a talent pipeline,” said Dangerfield.

Some of Dell’s human-capital development programmes include a finance internship programme in collaboration with University Sains Malaysia in Penang, and the Dell Technology Academy which is at the Multimedia University in Cyberjaya.

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