Study highlights local surfing habits

KUALA LUMPUR: There are more people checking out social networking sites compared to blogging sites, according to the first Net Index study.

The study, which was commissioned by Yahoo! and carried out by market research firm Synovate from March to May this year, found that 61% of the 2,500 people surveyed frequented social networking sites, such as Facebook, while only 22% frequented blog sites.

Another key finding of the study is that Malaysians go on the Internet for entertainment and lifestyle news, rather than serious hard news.

Katherine Davis, research director of Synovate Sdn Bhd said that Malaysians love their entertainment, hence they look for news on their favourite movie and music stars.

Consequently, music downloads is also a popular activity with 51% of the survey participants.

“Online music is a big part of the Malaysian lifestyle, whether it’s downloading local or international music,” she said.

Gaming is also a big source of entertainment for Malaysians with over a third of those surveyed playing online games.

Davis said that there were also the hardcore gamers, who also use the Internet solely for games. “They are mostly male, age 15 to 19, who play action and adventure games,” she said.

The study targeting the advertising industry was conducted by interviewing 2,500 people in states across Peninsular Malaysia to determine Internet user trends.

“With a generation of young Malaysians growing up as digital natives, understanding their media habits is critical to understanding the future,” said Yahoo! Malaysia acting country manager Myung Jo Choi.

“Digital media is more than a buzzword, it is a vital necessity that marketers and advertisers cannot afford to ignore,” he said.

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