Sony launches three new imaging products


Sony Malaysia has just launched three new imaging products, namely the A77 Mark II, Cyber-shot RX 1000 Mark III and the FDR-AX100 4K video camcorder.

More focus points: the Sony Alpha 77 Mark II features a whopping 79 focus points and a 3-way tiltable LCD screen

Alpha 77 Mark II
The A77 Mark II features Sony's A-mount and is designed to look like a conventional DSLR but comes with an XGA (1,024 x 768-pixel) Tru-Finder electronic viewfinder (EVF) as well as a 3-way tiltable LCD screen.

The A77 Mark II features a number of firsts -- for one thing, it has a whopping 79 autofocus points arrayed horizontally across the viewfinder frame and for another, the camera features a whopping high speed continuous shooting speed of up tp 12-frames-per-second.

Additionally, the autofocus points are customisable -- the size can be adjusted to small, medium or large.

Other notable features are a 24.3-megapixel APS-C size CMOS image sensor, Bionz X image pricessor, and built in WiFi and NFC.

The Sony A77 Mark II will retail for RM3,999 body only, or RM5,999 with a 16-50mm kit lens.

Pop-up: the RX100 Mark III has a nifty little retractable EVF

Cyber-shot RX100 Mark III
For users who want something more pocketable, Sony's latest incarnation of the RX100, now called the RX100 Mark III, may be just the thing.

This 20.1-megapixel compact camera features a 1.0in type Exmor R CMOS sensor, Sony's Bionz X image processor and a Zeiss-branded Vario-Sonnar T* 24-70mm (35mm equivalent) f/1.8-2.8 lens.

However, what sets the camera apart from its predecessor is that the RX100 Mark II comes with a very nifty pop-up OLED Tru-Finder EVF with Zeiss T* multicoating -- when fully retracted, the EVF is fully flush with the camera body.

Also new on the camera is an LCD panel that can be flipped around for easy selfies.The Cyber-shot RX100 Mark III costs RM2,999 and is available now.

4K video: the FDR-AX100 is the first consumer level camcorder to shoot 4K video

FDR-AX100
The FDR-AX100's main claim to fame is that it's the first consumer camcorder to feature 4K video recording and a relatively large 1.0in type Exmor R CMOS sensor.

Apart from the sensor, the AX100 also features a 12x Zeiss Vario-Sonnar T* zoom lens with Optical SteadyShot that starts at a very wide 29mm equivalent.

Other notable features are built-in neutral density (ND) filters, NFC and Wii for easy connection to a smartphone (for use as a remote control for the camcorder).

The AX100 also features pro-style camcorder controls and a manual control ring yet the whole device is 75% smaller and 66% lighter than Sony's professional level 4K video camera.The FDR-AX100 costs RM6,999 and is available at selected Sony Centre outlets.

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