TOYO TYRES Sales and Marketing Malaysia Sdn Bhd has officially launched Toyo TayarTen, Malaysia’s first flagship e-retailing outlet dedicated to tyres.
Following the opening of its initial outlets in Q4 2024, this marks the beginning of Toyo Tires’ broader expansion plan, reinforcing the brand’s commitment to exceptional products, innovative services and customer satisfaction across Malaysia.
The Toyo TayarTen concept sets a new benchmark for premium tyre e-retailing, offering advanced services, eco-friendly operations and a modern digital customer experience.
Driving the future of mobility
Where Malaysian craftsmanship meets Japanese innovation, the outlet’s name is a blend of the Malay word “tayar” (tyre) and the Japanese word “ten” (shop), symbolising a partnership grounded in innovation, quality and sustainability.
Toyo TayarTen outlets are guided by Toyo Tires’ 3E philosophy: Eco Mobility, E-Hub and Expert Care.
> Eco Mobility: Dedicated to a greener future, Toyo Tires is targeting 40% sustainable materials by 2030 and 100% by 2050 in line with its global sustainability goals.
E-Hub: As part of Toyo Tires’ digital transformation strategy, the soon-to-launch T-Care App will deliver real-time updates, service reminders and exclusive promotions to customers, thereby enhancing engagement and loyalty.
> Expert Care: Toyo TayarTen also functions as an authorised certified instructor under the Toyo Warranty Plus Programme (TWP), offering expert tyre replacement, electric vehicle (EV) maintenance and professional diagnostics using state-of-the-art equipment. Led by a team of certified professionals, it delivers premium customer care and trusted expertise.
This framework defines the outlet’s commitment to sustainability, technology and service excellence.
Toyo TayarTen also provides a comprehensive range of tyres for both consumer and commercial vehicles. The Proxes series – known for its superior performance, comfort and safety – is EV-ready, engineered to meet the evolving needs of modern mobility.
Toyo Tires reaffirms its commitment to strengthening its retail footprint across Malaysia. This initiative underscores the brand’s steadfast commitment to innovation, sustainability and service excellence – propelling the nation toward a more eco-conscious future of mobility.
