Astro Group chief executive officer Euan Smith (left) and Astro chief sales and marketing officer Tai Kam Leong officially launching Astro One during the launch ceremony at ParkRoyal Collection Kuala Lumpur on Dec 9.— MUHAMAD SHAHRIL ROSLI/The Star
ASTRO is aiming to reinvent the local entertainment landscape with the launch of Astro One. Officially unveiled on Dec 9, Astro One represents a range of three simplified entertainment packages designed for Malaysian families.
Astro One’s core packs – Entertainment Pack, Sports Pack and Epic Pack – make accessing entertainment simpler, more flexible and more convenient for its customers.
Combining top TV channels, popular streaming apps and broadband as add-on options, Astro One gives Malaysian families the flexibility to choose how they enjoy content and high-speed fibre connectivity in their homes.
“Astro One is built with a customer-first approach to meet the evolving needs and wants of Malaysian households,” said Astro Group chief executive officer Euan Smith.
“It simplifies the entertainment experience by bringing everything together in a single, cohesive service. The packages enable customers to fully personalise their subscriptions with better value add-ons, including choices of all their favourite streaming apps and high-speed broadband.
“Together it’s a tailored experience that’s easy to manage at a price that works.”
He shared that Astro One reflects the company’s philosophy of making streaming content easier for Malaysians, offering affordable pricing, simpler choices and more accessible content for endless entertainment.
It combines international, regional and vernacular content alongside Astro’s celebrated Malaysian productions.
These packages acknowledge the diverse interests and differing needs for content, recognising that viewing modes now take place on mobile phones, tablets, laptops and TVs.
“Astro’s broader strategy is to ensure that all audience segments are catered to. Astro One represents a significant milestone in our mission to remain as the ‘Home of Entertainment in Malaysia’, setting a new standard for the industry,” Smith added.
Flexible entertainment for all
Astro One marks a shift in Astro’s role as a platform for streaming partners, providing better value, greater ease and more flexibility.
The Entertainment Pack, priced at RM49.99, offers a wide range of vernacular entertainment for every family member, including Astro Signature shows like Gegar Veganza and Attam, and Astro Originals like Project: Exit and The Best of Us. It also features various Korean, Chinese, Indian, kids and international shows.
Sports buffs will enjoy the Sports Pack as it offers a jam-packed fiesta of live sports like the Premier League, BWF Tournaments, Malaysian Football League, Sepak Takraw League, Formula One, MotoGP, NBA and more. Priced at RM99.99, customers will get the best of sports in addition to everything in the Entertainment Pack, and access to beIN SPORTS CONNECT.
Meanwhile, the Epic Pack, priced at RM199.99, is a comprehensive package designed for those who want it all, with access to Netflix, Max, Disney+ Hotstar, BBC Player, iQIYI, kids content and variety shows, on top of everything else in the Entertainment and Sports Packs. Customers can enjoy all the hottest shows from Astro’s streaming partners like Squid Game 2, Deadpool & Wolverine, Starlight Boys and Nigella’s Amsterdam Christmas.
Additionally, each pack can be mixed and matched with easy add-ons, allowing customers to tailor content best suited to their needs and interests.
These add-ons include 11 popular streaming services such as Netflix, Disney+ Hotstar, Viu, iQIYI, WeTV, ZEE5, Simply South, Qalbox by Muslim Pro and more.
Each Astro One pack can be upgraded with special content packs, with no contractual requirements, tailored to unique interests including genres like Variety, Kids, News and Documentaries, Sports Extra and HBO channels with Max content.
On top of that, customers can also add on various Astro services including Astro GO+, Multiroom and multiple broadband choices, with speeds ranging from 100Mbps to 800Mbps.
With Astro One, customers can easily change their subscriptions via the My Astro app.
This includes updating their packs, switching between add-ons and streaming services, or choosing new ones – anytime they like.
With the Ultra and Ulti Box, customers can enjoy endless on-demand streaming and discover more of the content they love, which is further enhanced with the addition of Astro Fibre’s high-speed broadband.
With Astro One, customers can watch up to four concurrent streams on the Astro GO app, enabling families to stream on up to four devices, so that everyone in the household can watch what they want.
Astro One packs are now available. For more info, visit www.astro.com.my or WhatsApp +603-9543 3838.
