RESIDENTIAL structures of all kinds dot major cities and towns across Malaysia as the country’s ever-growing population creates strong demand for housing.
This has resulted in a thriving housing development landscape, with an endless array of developers rolling out ever-evolving offerings in line with the latest trends, across the country.
However, one truly stands out with its single-minded mission of building quality homes within reasonable prices for middle-income (M40) Malaysians.
Since its establishment in 2012, PR1MA Corporation Malaysia has undertaken 88 projects across various locations nationwide to cater to the growing need for affordable housing.
This has enabled over 43,000 Malaysian families – and counting – to realise their long-held dreams of home ownership.
But this affordability does not come at the expense of quality. One of PR1MA’s key emphases is to deliver exceptional value to buyers with high-quality homes designed with great liveability.
Residents of its projects enjoy the same quality workmanship, leisure amenities, security features and lifestyle concepts as some other pricier developments.
Indeed, as of May 2024, some 85% of completed PR1MA projects have gone through Quality Assessment System (QLASSIC) certification, achieving scores as high as 82%.
Most are built in prime locations across the country, allowing families a conducive and nurturing environment to grow and thrive.
Many are also completed and ready for move-in, offering great value and convenience right off the bat.
The project’s excellence and quality have also earned PR1MA coveted accolades, such as the SHEQ Day 2023 award by the Construction Industry Development Board (CIDB) of Malaysia.
It underscores the corporation’s unwavering commitment to upholding the esteemed PR1MA brand and making it a benchmark in the affordable housing segment.
The latest accolade was for Residensi Matang Premier in Sarawak, which won the Malaysia Property AwardTM 2024 by FIABCI-Malaysia in the Affordable Housing Low Rise Category.
The accolade is testament to the commitment of everyone in PR1MA to provide quality housing with great value for Malaysians throughout the nation.Quality made affordable
PR1MA seeks to set a new standard for urban living by seamlessly blending quality, affordability and accessibility in one of the most sought-after locales in Kuching, Sarawak’s sprawling capital city.
Residensi Matang Premier is strategically located in Matang, a peaceful suburb on the outskirts of Kuching.
It is one of the pioneer batches of affordable PR1MA housing in the state, constructed by renowned PR1MA appointed contractor Lee Ling Construction & Development Sdn Bhd.
The development comprises 448 units of cosy apartments spread across six four-storey blocks, with a range of essential facilities and development features suited to local market preferences.
The blocks are equipped with lifts for convenient access and sit on a generous 8.84-acre plot of land surrounded by vast greenery.
The development offers residents a modern and sustainable lifestyle through excellent spatial design capitalising on natural ventilation and lighting, which reduces the need for artificial lighting and air-conditioning, hence saving on energy costs.
Units come in four configurations – Types A1 and A3 at 910sq ft with two bedrooms and two bathrooms, and Types B1 and B3 at 978sq ft with three bedrooms and two bathrooms.
Spacious floor plans allow homeowners the flexibility of crafting comfortable living spaces in line with modern urban living trends.
More importantly, it gives families sufficient space to grow and enjoy quality moments together.
All units come with high-quality finishes. A grand entrance door welcomes one home, while glass balustrades with aluminium finishes open up to a spacious balcony.
Interior spaces feature elegant and durable 2ft x 2ft porcelain floor tiles, as well as full-height tiles in the bathrooms.
The units come partially furnished with built-in top and bottom kitchen cabinets, built-in shoe racks and intercom system.
These negate the need for home buyers to do tedious and costly renovations before moving in, making the home-ownership process hassle-free and more enjoyable.
There are also good leisure amenities. Linear gardens and pocket parks between the blocks afford residents ample open spaces to relax in, while the more athletically inclined can utilise the futsal and basketball courts.
These communal spaces not only allow one to enjoy a healthy lifestyle, but also foster social connections and camaraderie among members of the community.
Children can also have endless hours of fun at the playground.
The development also comes with covered carparks and a four-tiered security system.
Despite being affordable housing, Residensi Matang Premier is essentially a gated and guarded community thanks to perimeter fencing, a guardhouse, CCTV monitoring and keycard access.
As an embodiment of PR1MA’s commitment to high-value holistic housing, this development epitomises the corporation’s unique premise of redefining affordable housing and offering M40 Malaysians not only exceptional value for money, but also homes with great liveability.
Prime location
Matang is one of Kuching’s most liveable neighbourhoods, thanks to its good public amenities and infrastructure.
Residensi Matang Premier is located close to shopping amenities, F&B outlets, educational institutions, medical centres, post offices, banking facilities, recreational parks and more.
There are several convenience stores and clinics within a 2km radius while shopping centres such as Plaza Merdeka, Tun Jugah Shopping Centre, Centrepoint Shopping Centre, The Hills and Riverside Shopping Complex are within 10km.
Families with school-going children would not need to commute far as government schools are within a 4.5km radius.
Additionally, campuses for LimKokWing Institute of Creative Technology, University College of Technology Sarawak and SEGi College Sarawak are just 6.2km to 9.8km away.
For other healthcare needs there are the Normah Sarawak Medical Centre, Hospital Umum Sarawak and Hospital Petra Jaya 4.8km to 10.8km away.
Green lungs like Taman Rekreasi Matang Jaya and Taman Sukan dan Rekreasi SLPS are 2km and 6.9km away respectively, while the celebrated Kuching Waterfront 7.9km from Residensi Matang Premier.
Further out, Taman Rekreasi Jubilee Mas, Matang Family Park and Taman Negara Kubah are located at a distance of 12km to 15.5km.
Benchmarking standards
All PR1MA homes are aligned with CIS 7:2021 and ISO 9001:2015 guidelines.
These see rigorous quality assessment systems adopted to evaluate construction workmanship based on predefined criteria.
The latest version of CIS 7, updated in 2021, maintains its focus on architecture, basic maintenance and engineering fittings, as well as external finishings.
This underscores PR1MA’s unwavering dedication to quality standards.
Its quality assurance framework also relies on PQUICK (PR1MA Quality in Construction Check), PEPSI (PR1MA Environmental Plus Safety Inspection), PWAS (PR1MA Workmanship Assessment System) and PMUI (PR1MA Mock-up Unit Inspection).
These approaches allow for a systematic and structured way of managing quality throughout all stages of product development and its entire construction lifecycle.
The Malaysia Property AwardTM is further testament to PR1MA’s commitment to building modern and comfortable homes to foster thriving and sustainable communities for all Malaysians, especially those in the M40 bracket.
Moving forward, the corporation will continue to build more high quality yet affordable homes for Malaysians, with some 37,000 new units slated to be ready by 2029.