Cheers to a bolder tomorrow with Tiger Beer, this Chinese New Year

As we approach the Lunar New Year, Tiger Beer is ready to elevate the festivities.

With the tagline 'Cheers to a Bolder Tomorrow,' the brand encourages Malaysians to celebrate their courageous achievements and set even bolder ambitions for the year ahead.

In the upcoming Year of the Dragon, Tiger Beer takes the spotlight, creating a celebration that merges the strength of the Tiger with the resilience of the Dragon.

Together, they embody a formidable force that is not only auspicious but also reflects the spirit of overcoming challenges and embracing new beginnings.

Tiger Beer becomes your go-to choice for festive gatherings, blending tradition with a modern touch.

Embark on a journey with Tiger Beer, where it provides new experiences, exciting collaborations, and nationwide promotions that converge to create a memorable festive celebration.

Bolder Tomorrow Instagram filter and contest

Tiger Beer is making things exciting with a special Instagram filter and contest for the 'Cheers to a Bolder Tomorrow' campaign.

How can you be part of the fun? All you have to do is try out the ‘Bolder Tomorrow’ IG Filter by @ TigerBeerMY.

Scan any Tiger logo, either physically or digitally, to get personalised New Year blessings.

Share these messages on your Instagram Stories with your goals for 2024, and stand to win merchandise from the Tiger Beer x Against Lab Year of The Dragon collection.

Cheers to a Bolder Tomorrow in-mall experiences

Tiger Beer is making celebrations more lively by offering engaging in-mall experiences to immerse consumers in the festive spirit.

The experiential aspect of the campaign introduces a variety of interactive games and activities designed to add a touch of excitement to the Lunar New Year celebrations.

There will be various games for visitors, such as ‘Ong Pow Wall,’ 'How High Can You Lou,’ ‘The Boldest Spin,’ and ‘Tower of Huat.’

The `Ong Pow Wall’ and ‘Tower of Huat’ games will exclusively be available at Sunway Velocity Mall.

Tiger Beer Malaysia is hosting these unique experiences at Sunway Velocity Mall in Kuala Lumpur from Jan 11 to 28, Gurney Plaza in Penang from Jan 24 to Feb 15, and Ipoh Parade in Ipoh from Jan 23 to Feb 9.

Consumers who attend the experiences stand to win Tiger merchandise by participating in on-ground games.

They can also purchase merchandise from the exclusive collaborations or get their hands on the Tiger CNY personalised gift wrap for their family and friends.

Year of the Dragon collection

Tiger Beer and Against Lab have joined forces to create a Year of the Dragon clothing collection.

The collaboration blends Tiger’s heritage and Against Lab’s contemporary edge, shaping a bolder tomorrow in fashion.

The collection, consisting of five pieces, will be sold exclusively at in-mall activations and online on

Nationwide consumer promotions

Tiger Beer is taking its celebration across the nation through a series of consumer promotions and in-store activations.

From December 2023 to February 2024, these promotions offer incentives to consumers across various channels.

Supermarkets and hypermarkets: Purchase from participating brands and get a La Gourmet multi electric grill and hotpot or a Tiger CNY reunion dish plate set.

Coffeeshops and food courts: Collect limited edition CNY bottle caps and stand to win various prizes, including a RM8,888 cash prize, Tiger CNY mahjong set, or a Tiger CNY reunion dish plate set.

Convenience stores: Buy participating brands and stand to win prizes such as an iPhone 15 Pro Max or RM88 TnG E-wallet credit.

Tiger is more than just a beer; their 2024 CNY campaign symbolises having the courage to chase ambitious dreams. As Malaysians enter the Year of the Dragon, Tiger Beer invites everyone to raise a glass to a bolder tomorrow.

Tiger Beer advocates responsible consumption and urges #DrinkResponsibly. Do not drink and drive. For non-Muslims aged 21 and above only.

For more details on the festivities and promotions, consumers can visit

Cheers to a roaring Chinese New Year with Tiger Beer.

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