Cheers to bold beginnings!

Gan gan chong to uncage your tiger for the Year of the Rabbit, with Tiger’s ‘Cheers to Bold Beginnings’ campaign.Gan gan chong to uncage your tiger for the Year of the Rabbit, with Tiger’s ‘Cheers to Bold Beginnings’ campaign.

IT’S a new year and in the blink of an eye, Chinese New Year is almost upon us.

CNY is the time where everyone looks forward to a fresh new start, a bold new beginning to the year ahead. But as we bustle with feelings of cheer and goodwill in greeting the upcoming festive season, it’s also important to stop and really celebrate past moments and successes with our loved ones.

That’s exactly what Tiger wants: to encourage us to re-energise our inner tigers by uncaging the spirit of gan gan chong (boldly charge ahead) with boldness and courage for a bolder beginning to the year ahead.

Tiger’s CNY campaign 2023, ‘Cheers to Bold Beginnings’, is all about celebrating moments of reflection, as we recognise our past courage while gearing up for a bolder tomorrow.

To usher in the Year of the Rabbit, Tiger partnered with three local artists – Datuk Maw, Han Xiao Ai and Danny Lee – to create a catchy CNY song with accompanying music video to elevate and amp up the excitement levels leading towards CNY.

How so? Simply watch the music video on the campaign’s microsite, spot the lucky Tiger logo and tap on the screen (for mobile devices) or press the ‘T’ key (for desktop) and stand the chance to win amazing prizes and limited-edition merchandise, such as the Tiger bowl set, Drinkies vouchers or exclusive merchandise by Pestle and Mortar Clothing (PMC).

The campaign is a mission to make Tiger, as well as all other Heineken Malaysia Bhd products – be it Tiger’s Tiger Beer and Tiger Crystal, Heineken or Guinness – the ideal choice for CNY as the perfect accompaniment to welcome CNY with a bold and courageous spirit, by packing within it a blessing for those on a journey of beginnings.

Why? Because Tiger beer can be a ‘boldness’ blessing to give yourself and your loved ones this CNY.

Those looking to immerse yourself in a fully CNY experience can hop to the concourse areas of Tropicana Gardens Mall in the Klang Valley, Queensbay Mall in Penang and Ipoh Parade, where Tiger is taking it a step further to ring in the festive cheer through vibrant décor depicting the streets of Chinatown.

And if you want to score more prizes, don’t worry, Tiger’s got your back. Fans can participate in activities to take home CNY premiums such as the Tiger rummy set, Tiger bowl set or exclusive PMC merchandise when you’re there, all while reminiscing and reflecting on true CNY precious moments as you pause to cherish the past, in pursuit of a bolder tomorrow.

Beyond that, however, Tiger and Heineken Malaysia has even more lined up for consumers to gan gan chong in celebrating this year’s CNY.

For a CNY flair, purchase Heineken Malaysia products in festive packaging from various hypermarkets and supermarkets to also stand a chance to redeem various prizes and merchandise such as the Tiger Rummy Set, Tiger Ceramic Bowl Set, Heineken Dining Set, Guinness Serving Tray, angpow packets, playing cards and more.

At 99 Speedmarts, you will also get to participate in a contest to win glass container sets; while participating convenience stores such as 7-Eleven, KK Mart, myNews and Bila Bila Mart will be hosting contests to win exciting prizes such as an iPhone 14 and Touch and Go e-wallet credits.

At the same time, consumers who want to ring in the festive spirit at participating coffee shops and food courts can collect bottle cap liners in order to take home 10g of 99.9% gold coin, RM888 or RM188 cash ang pow, or even the Tiger Ceramic Bowl Set.

Remember, Tiger advocates responsible consumption and urges you to #DrinkResponsibly. Do not drink and drive. For non-Muslims aged 21 and above only.

For more information, visit, or follow Tiger on Instagram, Facebook and Youtube, or visit this Spotify.

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