TOURISM SELANGOR GEARING UP TOWARDS TOURISM 4.0


Sky Mirror in Kuala Selangor. It is known as the Secret Island of the Sky and is named after its mirror-like reflection in the sky.

TOURISM Selangor is continuously gearing up its promotional initiatives towards fostering Tourism 4.0 and tourism digitalisation.

With 90% of its promotional efforts diverted to digital networks and social media, the state's official tourism promotion agency has launched over 40 social media campaigns on 16 different social media accounts in various languages and over 30 virtual reality videos on YouTube.

Among the efforts include intensifying advertising campaigns across digital platforms through key opinion leader (KOL) marketing, targeted digital advertising main websites and web browsers.

“With the increasing numbers of over 127,000 followers and 1.4 million likes on the TikTok platform, it is evident that Tourism Selangor’s initiatives are reaching out to people and that the content is interesting and relevant to the public,” said Tourism Selangor chief executive officer Azrul Shah Mohamad.

Tourism Selangor is always on the lookout to collaborate with experts who have access to both innovative business strategies and emerging prospects including airlines, hotels and travel agencies, to launch cost-effective, time-saving and highly effective marketing initiatives,” says Azrul Shah.Tourism Selangor is always on the lookout to collaborate with experts who have access to both innovative business strategies and emerging prospects including airlines, hotels and travel agencies, to launch cost-effective, time-saving and highly effective marketing initiatives,” says Azrul Shah.

To fuel the recovery of the tourism industry in the state while developing state gems and the untouched beauty, Selangor plans to intensify Selangor’s tourism promotional campaigns “Nak Bercuti? Pusing Selangor Dulu!” for the domestic market and “Splendid Selangor, Take Me Anywhere!” for the international travel market that is on-going.

Aimed at rebuilding the industry post-pandemic and increasing tourists inflow, both international and domestic, Tourism Selangor is focusing on promotional efforts across five segmentations in 2023: eco-tourism, food-tourism, cruise tourism, medical and health tourism, and cyclotourism. tourism.

Azrul Shah shared that the Gombak-Hulu Langat (GHL) Geopark will be the main highlight to promote to tourists, especially locals, as one of the eco-tourism spots in Selangor.

“With 20 sites altogether, GHL Geopark is very unique because it is the only geopark located in the suburbs with a high population density and this advantage will help in popularising the geopark.

“We get to promote educational awareness on nature conservation through the Gombak Hulu Langat Geopark Awareness Promotional campaign as well,” he added.

Fireflies Park in Kampung Kuantan, Kuala Selangor with its mesmerising display of fireflies along the Selangor River.Fireflies Park in Kampung Kuantan, Kuala Selangor with its mesmerising display of fireflies along the Selangor River.

He pointed out that medical tourism plays a significant role in the country’s economy.

“In records, Selangor contributes over RM131.8mil to medical tourism, with 75% coming from international travellers.

“The tax incentive extension for the export of private healthcare services until 2025 will contribute to strengthening medical tourism in Selangor as we have an abundance of medical services to provide.

“Selangor has the most hospitals of both private and international standards. By working together with the Malaysia Healthcare Travel Council (MHTC), we are confident to boost the foreign tourists to Selangor as Malaysia is already the preferred country for healthcare and wellness by neighbouring countries,” he added.

Meanwhile, Tourism Selangor will leverage on the Port Klang Cruise Terminal to not only boost tourist arrivals into the state but also promote the many interesting and historical places to visit, as well as food delicacies that make Selangor a culinary melting pot.

Not forgetting promoting cycling where offtrack roads and historical locations are well-gaining popularity among cycling enthusiasts.

Mah Meri Cultural Village in Carey Island is home to the Mah Meri ethnic, one of the eighteen indigenous groups in Peninsular Malaysia.Mah Meri Cultural Village in Carey Island is home to the Mah Meri ethnic, one of the eighteen indigenous groups in Peninsular Malaysia.

To enhance tourists’ experience in Selangor, the Go Selangor mobile application, which was launched early this year, will certainly offer convenience and ease at the fingertips for tourists on-the-go, uncovering Selangor’s tourism gems while giving industry players the exposure needed to revive the industry.

Additionally, cultural and heritage destinations included in the promotional initiatives are the Mah Meri Cultural Village and Royal Klang Town Heritage Walk while other eco-tourism locations are such as Sky Mirror off the coast of Jeram in Kuala Selangor that offers unique photography opportunities at the beach, Kampung Kuantan Fireflies Park in Kuala Selangor; paragliding and white water rafting in Kuala Kubu Baru, Riverine Splash and Istana Bandar Jugra in Kuala Langat; as well as HL Dragon Fruit Eco Farm and Bagan Lalang kayaking in Sepang.

“All operations and marketing programmes carried out by Tourism Selangor will be in line with the First Selangor Plan (RS-1) in order to make Selangor a smart, livable and prosperous state by 2025.

“Working towards that goal, Tourism Selangor is always on the lookout to collaborate with experts who have access to both innovative business strategies and emerging prospects including airlines, hotels and travel agencies, to launch cost-effective, time-saving and highly effective marketing initiatives,” said Azrul Shah.

For more updates, visit www.selangor.travel or follow Tourism Selangor’s postings on Facebook, Instagram, TikTok, Twitter and YouTube channel.

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CCTRBY , tourism selangor , holiday , travel

   

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