Affin Hwang AM rebrands as AHAM Capital

Eyes regional expansion and AUA growth of RM100bil

With a new name and logo, the company is charting the next phase of its journey with three strategic growth pillars comprising wealth management, innovation and regionalisation.With a new name and logo, the company is charting the next phase of its journey with three strategic growth pillars comprising wealth management, innovation and regionalisation.

AFTER over 20 years in operations, Affin Hwang Asset Management Berhad (Affin Hwang AM) officially completed its rebranding as AHAM Asset Management Berhad (AHAM Capital) today (Nov 22).

The rebranding would not only strategically position the company for its next growth phase, but also introduce a new brand identity – that is AHAM Capital which is reflective of the company’s new growth aspirations as well as affirm its commitment to clients in building trust.

The simplified brand name builds upon the positive brand equity of the company’s asset management capabilities as well as its people who have helped distinguish the company in the industry over the years.

The new name is also one that is already widely used and recognisable amongst clients and business partners, making it familiar and trusted.

The rebranding comes infused with bold visual elements and a newly-designed corporate logo or “infinity band” that pays homage to the company’s brand heritage, while signifying its evolution into a modern and future-focused asset manager.

“Our new brand identity AHAM Capital marks the start of a new and exciting journey for us and our clients,” said AHAM Capital managing director Datuk Teng Chee Wai.

“Anchored by the same core values and entrepreneurial spirit since our founding in 2001, we have continuously grown from strength to strength over the years alongside our clients who have placed their hard-earned trust with us.

“Today, we are taking our business to greater heights by embarking on three strategic growth pillars – wealth management, innovation and regionalisation which will transform AHAM Capital into a leading independent wealth and asset management company in South-East Asia.”

Teng added that the company is confident in achieving its assets under administration (AUA) target of RM100bil in the next three years as the company strengthen its wealth management capabilities including alternatives and private market offerings.

“We will also harness innovation to support the development of digital-focused solutions that will democratise access to investment products for all client segments,” he added.

With the same management and key investment, AHAM Capital remains committed to helping their clients achieve their financial goals and forging a stronger, more resilient financial future.

Earlier this year on Jan 28, Affin Bank announced that funds advised by CVC Capital Partners (CVC) – a leading global private equity and investment advisory firm with approximately US$125bil of assets under management – had agreed to acquire approximately 68% of the equity interest in AHAM Capital.

The acquisition was approved by the Securities Commissions Malaysia on July 1, and upon successful completion of the acquisition on July 29, AHAM Capital ceased to be a subsidiary of Affin Hwang Investment Bank.

Today’s rebranding would serve to augment the company’s brand positioning as a trusted wealth partner as well as carve its own distinct identity as an independently managed asset and wealth management firm.

This acquisition by CVC will provide AHAM Capital a strong platform to grow and scale its business to the next level.

AHAM Capital plans to work closely with CVC to continue driving the growth of its wealth management business and spearhead digitalisation, as well as to devise a plan for expansion into key markets across South-East Asia.

“Alongside our new shareholder CVC Capital Partners who came on board in July 2022 as well as Nikko Asset Management who have stood by us, we will continue to chart new frontiers in wealth to empower investors in a changing financial landscape,” Teng emphasised.

Since the company began operations in 2001, AHAM Capital has delivered exponential growth by growing its AUA from just RM20mil to over RM75bil as of Oct 31 this year.

At the same time, the company has also grown from a small investment firm into an established asset management house generating RM105mil in profit after tax for the financial year that ended Dec 31, 2021.

Last year, the company also declared a total income distribution of RM1.13bil across its retail and wholesale funds.

Meanwhile, the company’s shariah investment solutions will continue to be managed and made available through its wholly owned subsidiary and Islamic investment arm, AIIMAN Asset Management Sdn Bhd (AIIMAN).

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