AS HONOR's latest Number series HONOR 70, has been announced to be released in Malaysia on Aug 18, the brand has played its most important trump card in 2022.
Very few people know that the HONOR Number series is the first to debut many mobile imaging technologies in the industry.
In 2014 when smartphones in the market were still adopting a one-camera system, HONOR 6 Plus became the first to be equipped with a parallel bionic dual camera, which was the first time that the smartphone can achieved the bokeh effect like a camera does.
In 2018, HONOR 10 released the "AI photography scene recognition" function, using an algorithm to recognise a scene taken then optimising the photos according to different scenes. This function was soon pick up by a number of flagship smartphones.
In 2021, HONOR noticed the trend of vlogging and TikTok, and launched the multi-video recording function on the HONOR 50 for the first time.
From information that has been released by HONOR Malaysia, consumers can tell that the camera specifications of HONOR 70 is quite luxurious, with a dual main camera system that is rarely found in a mid-range smartphone.
A 54MP super sensing main camera is the first to feature Sony's latest IMX 800 sensor, while another 50MP main camera supports 122° ultra-wide-angle and 2.5CM macro photography.
Among them, the world's first IMX800 sensor is not to be underestimated. The 1/1.49-inch sensor and f/1.9 large aperture bring a good imaging foundation to HONOR 70.
In comparison with the IMX766 commonly used by mainstream flagships, the IMX800 embedded in the HONOR 70 propelled the dynamic range by 23%, beating its predecessor in terms of clarity, quality and low-light performance.
Smartphone photographers have been heavily reliant on camera sensors, so now the HONOR 70 takes photography performance to the next level for low light, backlit and night shooting scenes.
However, when it comes to smartphone photography, it is not just all about a great hardware that can produce good image. From the sample photos revealed, the performance of HONOR 70 in low light and backlit scenes is indeed of great quality.
Not only featuring the IMX800 sensor, HONOR has also imported its flagship imaging platform – HONOR Image Engine – on HONOR 70, combining hardware and algorithm to produce an excellent image.
Since becoming independent from Huawei in 2020, HONOR has won awards from MWC on HONOR Magic V and HONOR Magic4 Pro’s innovative technologies. Subsequently, HONOR’s premium quality also been recognised through the launch of the HONOR X Series.
The launch of HONOR 70 is the opportunity to prove itself on imaging power. Stay tuned to HONOR Malaysia's official Facebook for the HONOR 70 Malaysia livestream.
For more details, follow the HONOR official website for the latest updates and information.