Immortalise your success story

HAVE a story of how you overcame the odds to reach success? Inspire others and turn your story into a symbol of individual courage with Tiger Beer’s #YetHereIAm campaign, which champions the Asian potential to uncage unexpected possibilities.

Tiger Beer’s #YetHereIAm campaign champions the Asian potential to uncage unexpected possibilitiesTiger Beer’s #YetHereIAm campaign champions the Asian potential to uncage unexpected possibilities

Being a champion of bold, courageous individuals, Tiger Beer’s #YetHereIAm campaign encourages and empowers Malaysians to embody the spirit of the Tiger by sharing their courageous stories that defy the odds, all to achieve their passion.

In true celebration of rising in victory against all obstacles and challenges with bold determination towards success, #YetHereIAm turns Tiger’s iconic labels into symbols of courage in an inspirational move to remind everyone to never give up and to persevere in pursuing their goals.

After all, when there is a will, there will definitely be a way – you just need to find it.

This mirrors Tiger’s own story of its humble beginnings to become the iconic brew it is today.

In Asian society, the courage to push forward is often held back by lack of recognition or fear of judgment. In this aspect, Tiger is no different.

Believe it or not, before 1932, it was a widely held belief that you couldn’t brew beer in the Asian heat, so beers at the time were of European origin.

Yet, despite it all, Tiger created a world-acclaimed lager, born in the streets of Asia and defying all odds and beliefs that this would be an impossible task.

Having proven that with determination, boldness and courage, you can definitely taste the fruits of success, Tiger is encouraging Malaysians to inspire each other and share their own success stories of going against all expectations to triumph by creating a badge that encapsulates their journey for social media, based on Tiger’s iconic label design.

Tiger will then turn the story into a personalised limited-edition Tiger Beer bottle for fans to show the world how far you have come.

Just visit and follow these simple steps to get your very own customised bottle of brew."

Much like how Tiger built its own success to become known for its Tiger Beer brew today, it is within everyone to work towards their dreams and aspirations by unlocking their own potential.

Tiger is reminding Malaysians to ‘Uncage your Tiger’ and be relentless in the pursuit of new ideas, experiences and inspiration, as you chart your own course towards achieving your dreams and passions.

After all, part of being successful also means engaging your drive and ability to innovate and adapt to the times, in addition to resiliency and determination.

Be a part of Tiger’s #YetHereIAm campaign and play a role in inspiring Malaysians to unleash the Tiger in them.

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