A decade of safeguarding families’ future


Prudential BSN Takaful chief operations officer for operations and customer service Ahmir ud Deen received the Best Takaful Operator for Family Takaful Agency Business award at the Takaful Star Awards 2024.

IN MALAYSIA, a nation where the bonds of family are valued and cherished, the importance of a safety net that provides peace of mind and security during times of crisis and grief cannot be overstated.

Amid the ebb and flow of life’s uncertainties, family takaful is a firm pillar in the background, offering peace of mind and security during the unpredictable tides of life.

Family takaful offers protection against unforeseen death, permanent disability and critical illness.

Prudential BSN Takaful Berhad (PruBSN) embodies this commitment to assurance and provides families with the guarantee that the challenges following a loss can be met without the additional weight of financial anxiety.

As the company celebrates another win as the Best Takaful Operator for Family Takaful Agency Business 11 years in a row at the Malaysian Takaful Association (MTA) Takaful Star Awards 2024, it demonstrates its strong commitment to nurturing the well-being of Malaysian families through comprehensive Takaful solutions.

This accolade celebrates the company’s high-quality performance and customer-centric approach in the family takaful sector.

In the same awards ceremony, PruBSN also bagged the Race for Cover awards for the terms, critical illness and microtakaful categories.

These special awards recognise certain features in takaful plans that exemplify innovation, inclusivity and value to its participants.

Additionally, PruBSN strives to constantly improve its services to simplify the process for customers, an effort recognised with MTA’s Innovation Award for its NextGen Underwriting engine project.

This digital solutions tool assesses the risk for takaful applications in real-time, simplifying the application process for customers.

It is a testament to PruBSN's dedication to protecting the fabric of Malaysian society — families — and signals an aspiration in the industry.

It has consistently demonstrated excellent family takaful services for customers and it signals an aspiration in the industry.

At the core of PruBSN's services, it is built on the understanding that emotional ties do not just bind families, but also by the shared responsibility of securing each other's future.

Takaful is an Islamic insurance system where members contribute to a pool to guarantee each other for reimbursement or repayment in case of loss.

This means that participants contribute to the fund and those experiencing loss or damage can make a claim, as long as they are covered by the plan.

This is based on the Shariah principle of “Ta’awun” or mutual assistance, supporting each other in need.

Through personalised service and dedication, these agents foster lasting relationships with over two million Malaysians and their families, building trust that fuels PruBSN's continued recognition in the industry.

PruBSN’s expert Takaful leaders, wealth planners and consultants also received awards.

They include the top agency manager for direct and group, the top agency/agent intermediaries, and the Million Dollar Round Table (MDRT) builder award which acknowledges top-performing consultants.

These recognise the agents’ service and commitment to the financial security of Takaful participants.

PruBSN is committed to delivering long-term impact to Malaysian lives by offering inclusive, Shariah-compliant Takaful protection that accompanies families through every stage of life.

It aims to fortify the futures of families across the nation with its comprehensive product range, providing support during times of difficulty.

The company pledges to safeguard each family’s aspirations and financial stability, empowering them to thrive and confidently pass on their legacies.

Recognising that life's journey is marked by distinct phases, each with its challenges and milestones, the company offers tailored Takaful solutions at every life stage — from singles venturing into their careers to growing families and even towards retirement.

With PruBSN’s decade-long journey of providing coverage, it is clear that its vision of comprehensive protection has become a reality for many families.

It continues to weave a fabric of security through its innovation and dedication to families, ensuring individuals transition through life’s various stages with ease.

PruBSN remains a steadfast companion, ensuring that the promise of better well-being continues to resonate through the generations, ‘For Every Life, For Every Future’.

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