SRAM collaborate with Multiball to draw younger crowd

Multiball Sports CEO Ibrahim Gul reveals Multiball during the Malaysian Open Squash Championships 2021.

PETALING JAYA: The Squash Racquets Association of Malaysia (SRAM) have collaborated with Multiball Sports Sdn Bhd to introduce sports technology in Malaysia to reach out to the younger audience.

Multiball is a German-based sports tech gamification tool that transforms any wall into a fun interactive sports experience by combining fitness, entertainment and education.

It could be easily installed in any space to promote a healthy and active lifestyle and transforms any wall into a fully immersive interactive sports experience.

Multiball, in collaboration with Panasonic Malaysia, was introduced to the public for the first time at the Malaysian Open squash championships from Nov 23 to 27.

Their chief executive officer Ibrahim Gul said it was imperative to bring this German tech to Malaysia as many developed countries had adopted it as it drew the younger generation to sports.

“What makes Multiball so unique for the youngsters at grassroots level is that it allows them to have fun as they get to play games while training,” he said.

For professional athletes and youngsters, Ibrahim said Multiball is the right tool to develop cognitive training, which is essential in all sports.

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