Motor racing-Italy's Peroni teams up with Ferrari in new partnership

FILE PHOTO: Formula One F1 - Italian Grand Prix - Autodromo Nazionale Monza, Monza, Italy - September 3, 2023 General view of Ferrari fans after the race REUTERS/Jennifer Lorenzini/File Photo

ROME (Reuters) - Italian premium beer brand Peroni Nastro Azzurro has entered a multi-year partnership with Ferrari's Formula One team, the latest move in the shifting sponsorship alliances in elite motor racing.

The five-year agreement with Peroni's 0.0% non-alcoholic version of the beer -- for which financial details were not disclosed -- starts this year and includes branding on Ferrari cars and driver uniforms.