LONDON (Reuters) - Formula One is teaming up with marketing agency Lagardere Sports to build strategic partnerships in China from 2018 onwards and raise the sport's profile in a region it sees as having huge potential for growth.
The sport's new owners, Liberty Media, see China, along with the United States, as ripe for expansion and there has been talk of adding a second grand prix in the country to the long-standing one in Shanghai.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
