Advanced analytics for LPGA

  • Golf
  • Sunday, 27 Jun 2021

IN line with continuing to strengthen their position in the world of golf, the LPGA Tour has made the timely announcement of a partnership with KPMG LLP, the American audit, tax and advisory firm.

It comes in the same week that the 2021 KPMG Women’s PGA Championship at Atlanta Athletic Club takes place. The event is due to come to an end today.

The new development is seen as a move that “will further elevate women’s sports by introducing KPMG Performance Insights, a technology platform that will provide data insights and advanced performance analytics for the LPGA Tour”.

The solution was launched this week at Atlanta Athletic Club and implemented across all LPGA Tour events, the Tour said.

The LPGA has “undertaken an intensive initiative over the past five years to restructure” their historical scoring and stats database.

“The introduction of full-field shot-level data and advanced analytics through KPMG Performance Insights, such as strokes gained, proximity averages and performance indexing, is the next step towards the long-term progression of data on the LPGA Tour and provides critical information for players to diagnose and improve their performance.”

The LPGA’s chief sales officer Kelly Hyne said: “Statistics and scoring are key elements in telling truly dynamic stories of our LPGA Tour players. This new partnership will provide us with the next level of advanced data to enhance the storytelling for our players and key stakeholders.

“We are proud to have a partner like KPMG that shows their commitment to our players and the women’s game as a whole.”

KPMG US chairman and CEO Paul Knopp said: “We are delivering this transformative business solution to the LPGA Tour, bringing our firm’s industry-leading capabilities in the data and analytics space to change the game.”

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