Revamped and upgraded


Fleetwood is pleased with the timepiece – on and off the course.

ENHANCED mapping and an innovative club recommendation tool are among the key features of Tag Heuer’s new and improved Connected Golf Edition timepiece.

The luxury watch brand also recently announced its partnership with European Ryder Cup star Tommy Fleetwood, who now proudly wears the watch.

Unsurprisingly, the Connected Golf Edition, launched last June, quickly established itself as the smart watch of choice for the global golfing community.

The brand’s chief executive officer Frédéric Arnault said: “Playing with a Tag Heuer Connected is a true game-changer that will give any golfer an immediate competitive edge. And it does so without compromising on elegance and style.”

England’s five-time European Tour winner and Tag Heuer brand ambassador Fleetwood added: “I love wearing this watch, both on and off the course.

“The features are really well thought out, making the game more precise and I can’t think of a golfer whose game wouldn’t benefit from it.

“If I could choose one thing that stands out, I’d say it’s the distance shot feature. I see how my drive is performing on the golf course, taking into account the real conditions I am playing in – and the timing of this has worked perfectly for me as I’ve been testing my new clubs.”

Tag Heuer Golf has always visually stood out with its unique and comprehensive mapping technology, displaying interactive 2D maps on the watch and realistic 3D courses on the phone.

But they are taking the experience to another level with this latest update. The Connected watch now displays upgraded 2D maps with even more detail, including forests and single trees.

It also comes with 3D map improvements, both on Android and iOS, and the textures (water, rough, fairway, etc.) and assets (trees, walls, etc.) have also been significantly upgraded.

On iOS devices, Tag Heuer, innovated by using SceneKit, features the latest Apple 3D graphics framework to make the 3D renderings a lot more detailed than ever. IOS users can now also enjoy simulated shot trajectory for better post-round visualisation on their phone.

The overall feel and design make the experience more realistic and recall the visuals seen on telecasts of professional tournaments. These are unique to Tag Heuer Golf and show the brand’s commitment to constant innovation.

The Driving Zone feature, also unique to Tag Heuer, automatically shows players the landing zone of their previous tee shots, helping them adopt a strategy that suits them best.

The app has accurate, up-to-date maps of more than 40,000 courses around the world and can accompany any player, no matter where their love for this great sport takes them.

One of the most exciting new features on the watch is the innovative club recommendation tool. As the user moves the target on the map, he/she is recommended the right club based on distance.

The user can first set up distances for each club and the watch will then take into account the shots recorded for even better recommendation.

This feature can be easily disabled for players in tournaments or on courses where its use is not allowed.

The shot tracking feature does more than simply track the score. It also records shot distance as the player walks to the ball.

For iOS users, shot trajectory is then simulated and displayed on the 3D maps on the phone for post-round analysis.

Also, the more players record their shots this way, the better the club recommendation will be.

The Tag Heuer Connected Edition watch features an ultra-lightweight 45mm black titanium case that reflects the design and refined finish of the brand’s renowned chronographs.

It is crafted in the purest watch making tradition, with a state-of-the-art, custom-designed digital experience geared towards performance.

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