MAZDA Malaysia has awarded sponsorship to a few other Malaysian pro golfers, having already taken Kelly Tan and Ainial Johai onboard a while back.
With this TeeUp conducted an email interview with Bermaz Auto Bhd executive chairman Datuk Seri Ben Yeoh, head of the company that is the sole distributor of Mazda vehicles in Malaysia. And without divulging the details of the contracts, he said the “sponsorship terms and conditions were different for each player - depending on their ranking and whether they play international or locally”.
The list of players is Kelly Tan, Ainil Johari Bakar, Tan Hoon Aing, Paul San, Nicholas Fung, Wilson Choo, Khor Kheng Hwai and Danny Chia.
“Yes, all of them, including Kelly and Ainil, are Mazda brand ambassadors, proudly carrying our Mazda brand, be it internationally or locally, ”
Following are excerpts of the interview:
Q: Mazda sponsors local players, but your involvement goes beyond this. Perhaps you could expand on this?
A: We’ve sponsored a number of golf tournaments and also have our own annual Mazda Charity Golf Tournament. We are a CSR-driven company, and you will notice most of the tournament sponsorship is for charitable causes, to help those in need whilst encouraging a healthy lifestyle. We started our Mazda Charity Golf in 2013 to raise funds and provide financial aid for life-saving haemodialysis treatment for end-stage renal disease patients. On top of that, we also provide financial assistance to various charitable communities such as old folks’ homes, orphanages, cancer hospitals and down-syndrome children.
Most of the sponsors are from our Mazda suppliers, staff and customers. Mazda customers contribute through our Mazda Privilege Card programme and all contributions from the Mazda Charity Golf Tournaments and proceeds from Mazda Privilege Cardholders are channelled to the Mazda Medicare Fund (MMF), which is a CSR Project initiated by Bermaz Motor Sdn Bhd.
The MMF Team is run by our Mazda employees and there are no additional operation or administration costs. Thus, all contributions received are channelled to charitable causes. These volunteering services encourage our employees to be socially responsible and contribute to society.
Q: Given the Covid-19 situation, are there plans to maybe still host the tournament this year if things improve and events are allowed to be played again?
A: In view of the pandemic and the restrictions of movement, we have suspended this year’s tournament. We hope to continue after the situation has improved to boost our funds in order to sustain and provide more aid for the charitable organisations.
Q: What are the key benefits that Mazda receives from sponsoring golf and hosting tournaments?
A: There is no tangible benefits for Mazda but merely to enhance brand awareness and to drive our CSR projects. We hope the contributions can ease the financial worries and allow the pro players to focus more on their golf performance. In the case of Kelly and Ainil, , we have been sponsoring them for many years now and are proud to help our other golfers excel in their careers internationally.
Q: Coming back to the charity aspect of it all, can you maybe elaborate a little more?
A: The Mazda Privilege Card (MPC) is a collaboration programme between Mazda Medicare Fund and Bermaz Motor Trading. MPC was introduced in 2018 whereby all sign-up fees from Mazda customers are channelled to MMF. The introduction of MPC has been well received by our noble Mazda customers for a charitable cause.
MPC cardholders enjoy a 15% discount on Mazda genuine spare parts and official merchandise, along with a 5% discount on labour charges which are applicable at Mazda showrooms and After-sales Service Centres operated by Bermaz Motor Sdn Bhd.
We hope the unwavering donations and contributions to MMF continue to grow to help Mazda in its charitable initiatives and missions to help those in need.