Shaping a bright outlook for 2020

  • Golf
  • Sunday, 19 Jan 2020

The TaylorMade hierarchy launching the new SIM line of golf clubs in Kuala Lumpur – (from left) Ng, Greater China general manager Ken Yeo, Abeles, Sheldon-Allen, Bazzel and South-East Asia general manager Urupong Sithusard.

THE South-East Asian region was abuzz this week with the launching of TaylorMade’s 2020 product launch in Kuala Lumpur and the largest golf equipment manufacturing company in the world had its chief executive officer and president David Abeles in town to mark the occasion.

Also in attendance were TaylorMade Golf’s Global Product vice-president Brian Bazzel and vice-president, and managing director of Japan and Asia Mark Sheldon-Allen, along with representatives, dealers and various stakeholders from across the region, including Thailand and Singapore, as well as China and Taiwan.

The two-day event, hosted at TPC Kuala Lumpur and Le Meridien Hotel (KL Sentral), had 200-odd people take part in events that embraced, among other things, the launch and presentation of the new SIM (Shape in Motion) line of golf clubs.

Both Abeles and Bazzel spoke enthusiastically about the new SIM line throughout the event and added that they were “excited” about the prospects of their latest golf clubs.

“At TaylorMade we pride ourselves on pushing the boundaries of golf club design, ” said Abeles. “And only because we want to help golfers find greater joy in the game with better on-course performance. After all, we’re golfers just like you.

“Our obsession with helping golfers improve has driven us beyond the traditional. We have reinvented the shape of the driver to deliver both better speed and forgiveness through advanced aerodynamics combined with a high Moment of Inertia (MOI) multi-material construction, ” said Abeles, who added that since the company went private in 2017 they had almost doubled its value to

nearly US$1bil.

According to KPS Capital Partners acquired TaylorMade on May 10,2017 for US$425mil.

Touching on the technical aspect of things, Bazzel pointed out that the SIM range of golf clubs comes five years after the initial launch of “M” line, which included the M1,2, 3,4, 5 and 6.

“Using multi-materials to create those clubs, we have better technologies to shape the three new drivers – the SIM, SIM Max and SIM Max D.

“Essentially, these clubs have been crafted for more speed and forgiveness for the golf of all skill levels, and also an improved clubhead speed.

“We have kept crown of the clubhead high and the sole low – where the centre of gravity is – in a large part to achieve this, ” added Bazzel, on his first visit to Malaysia.

“The shaping of the SIM line has been in the making for about eight-nine years

now, ” he said.

The striking difference of these drivers, from the conventional one, is that they come with a protrusion at the bottom of the club – the sole, which looks like the keel of a boat. The fairway woods and utility clubs do not have this.

“They have a Speed Injected Twist Face and each driver head has been individually calibrated and injected to reach the threshold of the maximum legal limit of ball speed, ” said Bazzel. “The revolutionary face curvature reduces sidespin and delivers straighter shots on off-center strikes.

“Further still, the clubs have Dial in Trajectory with Loft Sleeve Technology that provides adjustability and personalisation to optimise the club to individual preferences.”

MST Golf chief executive, Ng Yap, whose company is the sole distributor of TaylorMade in this region, said they too were excited about the launching of

the SIM line.

“The technology that these golf club have is really inspiring. And as was made known at the launch, several of TayorMade’s leading brand ambassadors on the PGA Tour, including Dustin Johnson, Rory McIlroy and Jon Rahm, are using the equipment and have returned favourable comments about it.

“This is a good way to start the new season and we are confident that it will do well, just as the other TaylorMade lines have done, ” added Ng.

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