Soccer-Norwich end kit sponsor deal with BK8 over provocative images

FILE PHOTO: Soccer Football - FA Cup - Quarter Final - Norwich City v Manchester United - Carrow Road, Norwich, Britain - June 27, 2020 Norwich flags on seats before the match, as play resumes behind closed doors following the outbreak of the coronavirus disease (COVID-19) Catherine Ivill/Pool via REUTERS

(Reuters) -Premier League club Norwich City on Thursday ended their partnership with kit sponsor BK8 following supporters' criticism of the Asian betting company's provocative marketing material online.

Norwich, who won the second-tier Championship last season to qualify for the top flight, had announced BK8 as their new shirt sponsor on Monday for the 2021-22 season.