Breaking the automatic cycle of consumption

SCROLL, click, add to cart. That used to be my routine, almost on autopilot. I’m constantly surrounded by trends moving at the speed of TikTok and Instagram. One week it’s minimal chic, the next it’s something entirely different.

I used to feel like I had to keep up, buying clothes not out of need but to feel current, relevant and somehow “on point”. Each purchase carried a momentary thrill, but in the end, my wardrobe told a different story: it was full yet strangely empty.