Experiencing Ramadan in the age of algorithms

WHEN Ramadan arrives, our daily rhythms shift, and so do our digital habits. Social media feeds begin to fill with sahur preparations, shared iftar moments, reflections on fasting, and remin­ders about faith. Beneath the warmth of these posts lies a quieter reality: Ramadan today is increasingly experienced through screens, shaped by algorithms that decide what we see, linger on, and come to value.

Platforms like TikTok and Insta-gram reward content that is visually pleasing and emotionally resonant. Beautifully arranged iftar tables, neatly planned worship schedules, and “productive Ramadan” routines rise quickly to the surface. Such content can inspire. Yet, it also sets subtle expectations. For some, Ramadan begins to feel like something to keep up with, rather than a season to slow down, sit with discomfort, and reflect in private.