IF you’ve ever opened your X (formerly known as Twitter) account at midnight and wondered why your timeline is flooded with Korean song lyrics, birthday hashtags, and perfectly edited videos – you’ve met Malaysia’s K-pop fans in action. They’re not just chatting about their favourite idols. They’re running online operations with the precision of a PR agency.
A recent study of K-pop fans’ social media habits shows that their online activity is far from random. They log in with clear goals: to get the latest updates, interact with like-minded fans, and be part of something bigger than themselves. For many young Malaysians, these fandoms are not just hobbies – they’re digital families.
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