How social media shapes our views

SOCIAL media algorithms have a profound impact on what we see online, shaping our experiences in ways that can be both beneficial and detrimental. These algorithms are designed to maximise engagement by showing content that aligns with our interests, past behaviours, and interactions.

While this personalisation can make social media more enjoyable and relevant, it also raises concerns about the creation of echo chambers – online spaces where users are exposed primarily to information and opinions that reinforce their existing beliefs. This can lead to a narrowing of perspectives, limiting exposure to diverse viewpoints and fostering polarised communities.