THE government-sponsored Malaysian Film Festival, a key industry event, entered its 32nd year in 2022. But during the last decade, the festival has become just another version of popularity awards shows in the manner of Anugerah Skrin, Anugerah Bintang Popular and Anugerah ERA. Consequently, the FFM (from its Malay name, Festival Filem Malaysia) lacks a branding identity.
Since its inception in 1980 as organised by the Malaysian Entertainment Journalist Association (EJA), the festival seems to have followed Hollywood’s Oscars (Academy Awards) model by granting awards to outstanding films and individual artists and technicians. In this respect, the festival should clarify whether it wants to be an Oscars-style awards ceremony or a film festival.
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