Gentle reminder to influencers

REFERRING to the letter “Influencers need regulation” (The Star, Feb 15; online at https://bit.ly/3hgrwaw), we agree with the writer’s views that social media influencers need to be bound and regulated by certain rules and regulations to ensure that all content created is safe and appropriate for consumers of all ages.

Fortunately, there is already a set of rules and regulations promoting self-regulation of content among industry players in the advertising, broadcasting, media and virtual fields in Malaysia. Called the Malaysian Communications and Multimedia Content Code, it is a set of guidelines drawn up by the Content Forum in 2004 outlining best practices and ethical standards for content creation and consumption across all platforms.