LIVING with Covid-19 has changed our lives, and one major effect is that communication, connection, consumption and doing business online has become the norm. According to the Department of Statistics Malaysia, in 2020, e-commerce income came to RM896.4bil, a 32.7% increase compared with 2019. In the first quarter of 2021, e-commerce income came to RM254.6bil, a 30% increase year on year.
With its great outlook, e-commerce has attracted many people to learn and adapt to using it to do business online via social media platforms such as Facebook, Instagram, Twitter, YouTube, WhatsApp, etc. And consumers have become familiar with using social media to communicate and connect with, obtain information from, and conclude sales with sellers. However, with the convenience of online business comes the rise of unfair trade practices.