Unity initiative going from strength to strength

AnakAnakMalaysia Walk bands from the past four years.

IT has been my honour to serve as organising chairman of #AnakAnakMalaysia (#AAM) since last year and to have seen the campaign reach out to Malaysians of all creed and race near and far. Who would have thought that a simple idea of wanting to unite Malaysians back in 2015 has now become a yearly event that is much looked forward to by all as we prepare to celebrate Merdeka and Malaysia Day again?

In 2015, the idea of #AAM was mooted by EcoWorld Development Group Berhad as a young property player in the market then wanting to do something for nation-building. Looking for a suitable partner to run the campaign, EcoWorld approached Star Media Group to collaborate with and launch the first #AAM campaign.