Golden era, human touch: embedding corporate humanistic responsibility in Malaysia-China development

As Malaysia and China mark a diplomatic anniversary, optimism for a new "Golden 50 Years" is driven by joint ventures under China's Belt and Road Initiative. These projects, from railways to digital highways, will catalyse economic growth and reduce poverty. Yet, these undertakings demand a crucial question: what is the true goal? The answer lies not in financial statements, but in a firm commitment to corporate humanistic responsibility (CHR).

This approach transcends traditional corporate social responsibility (CSR) by placing humanity at its centre. CHR means businesses treat employees not as resources, but as indispensable stakeholders whose well-being is paramount. This is a practical necessity to ensure development provides durable benefits for both nations, grounded in human dignity, ethical conduct and environmental stewardship.