In an era of digital disruptions and reduced attention span, everyone should learn this old journalistic adage: ‘Keep it short and simple’.
THERE is a lesson for speakers in general – don’t bother to give a lecture, talk or sermon that is more than 30 minutes unless you are confident of holding your audience or you have a captive audience that is forced to listen to your monologue.
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Wong Chun Wai
Wong Chun Wai began his career as a journalist in Penang, and has served The Star for over 35 years in various capacities and roles. He is now group editorial and corporate affairs adviser to the group, after having served as group managing director/chief executive officer. On The Beat made its debut on Feb 23 1997 and Chun Wai has penned the column weekly without a break, except for the occasional press holiday when the paper was not published. In May 2011, a compilation of selected articles of On The Beat was published as a book and launched in conjunction with his 50th birthday. Chun Wai also comments on current issues in The Star.
