Betting on tourism


WHILE attending the World Media Summit in Guangzhou, China, last week, I was interviewed by a Chinese media reporter who wanted my views on how the media could improve the perception of Chinese tourists towards South-East Asia.

Unsure what he was getting at, I probed until the polite young reporter was struggling to find the right words without sounding offensive.

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Wong Chun Wai

Wong Chun Wai

Wong Chun Wai began his career as a journalist in Penang, and has served The Star for over 35 years in various capacities and roles. He is now group editorial and corporate affairs adviser to the group, after having served as group managing director/chief executive officer. On The Beat made its debut on Feb 23 1997 and Chun Wai has penned the column weekly without a break, except for the occasional press holiday when the paper was not published. In May 2011, a compilation of selected articles of On The Beat was published as a book and launched in conjunction with his 50th birthday. Chun Wai also comments on current issues in The Star.

   

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