Aiming high in the face of AI

THE media, like many other industries, has had to face a series of hurdles in the last decade. But the last few years have been the hardest.The advent of digitalisation and the rise in popularity of social media have changed how people consume news; these are challenges that have been the most deadly.

The media has had to quickly adjust itself to changing trends and pivot – meaning, we changed the way we tell our stories, both in terms of platform and content.