GE15: What we got right and the blind spots

For General Election 15 (GE15) projections, EMIR Research based its estimates on public data, elections history and EMIR Research’s own data and models using a multi-technique approach.

Unquantifiable data is not easy to be included in intrinsically calculative election projection models in an objective and strictly non-partisan manner. However, these unquantifiable factors sometimes play the determining role leading to stunning upsets.