Nov 6 (Reuters): Meta internally projected late last year that it would earn about 10% of its overall annual revenue - or US$16bil - from running advertising for scams and banned goods, internal company documents show.
A cache of previously unreported documents reviewed by Reuters also shows that the social-media giant, for at least three years, failed to identify and stop an avalanche of ads that exposed Facebook, Instagram and WhatsApp’s billions of users to fraudulent e-commerce and investment schemes, illegal online casinos, and the sale of banned medical products.
