EAC unveils "Visit East Africa" brand at ITB Berlin to boost tourism

DAR ES SALAAM, March 6 (Xinhua) -- Hundreds of tourism stakeholders attending the International Tourism Bourse (ITB) Berlin in Germany on Thursday witnessed the unveiling of the "Visit East Africa: Feel the Vibe" brand by the East African Community (EAC).

"This groundbreaking initiative aims to collectively promote the EAC as a single tourist destination," the EAC said in a statement issued from its headquarters in Arusha, Tanzania.