DAR ES SALAAM, March 6 (Xinhua) -- Hundreds of tourism stakeholders attending the International Tourism Bourse (ITB) Berlin in Germany on Thursday witnessed the unveiling of the "Visit East Africa: Feel the Vibe" brand by the East African Community (EAC).
"This groundbreaking initiative aims to collectively promote the EAC as a single tourist destination," the EAC said in a statement issued from its headquarters in Arusha, Tanzania.
The statement noted that various tourism stakeholders welcomed the move, recognizing it as a significant step toward enhancing regional tourism while ensuring sustainable tourism practices.
Under the "Visit East Africa: Feel the Vibe" banner, the region is not only showcasing its beauty and cultural richness but also reinforcing East Africa's appeal as a seamless, multi-destination experience, the statement added.
The EAC recorded about 8.5 million international tourist arrivals in 2024, compared to 7.7 million in 2019, the statement said, noting that it aims to surpass 11 million tourist arrivals by the end of 2027.
The EAC is a regional intergovernmental organization comprising eight member states (Burundi, the Democratic Republic of the Congo, Kenya, Rwanda, Somalia, South Sudan, Tanzania and Uganda), working to promote economic, political, and social integration in East Africa.
