European court rules drug lord Pablo Escobar's name cannot be trademarked

BRUSSELS (Reuters) - The name of late Colombian drug lord Pablo Escobar cannot be registered as an EU trade mark, the European Court of Justice ruled on Wednesday, after his brother tried to lay a claim.

The court upheld the decision of the EU's intellectual property office (EUIPO) that refused a trade mark application by Escobar Inc. in 2022.