Bum move: Kim Kardashian 'kimono' shapewear sparks Japan debate


Kim Kardashian unveiled her new Kimono line on Twitter, revealing she had been working for a year on the underwear to offer "solutions for women that actually work".PHOTO: KIMKARDASHIAN/TWITTER.

TOKYO (AFP): American television star Kim Kardashian has sparked debate in Japan by naming her new line of shapewear, Kimono, prompting some to accuse her of disrespecting the traditional outfit.

The pop culture icon unveiled the new Kimono line on Twitter, revealing she had been working for a year on the underwear to offer "solutions for women that actually work". But the announcement garnered mixed reaction both at home and in Japan, with some offering their criticism on Twitter using the hashtag #KimOhNo.

"She's been to Japan many times. I'm shocked. She has no respect," tweeted one user in Japanese.

"I like Kim Kardashian, but please pick a name other than kimono if it's underwear," wrote another.

"The Japanese government should file a protest against Kardashian," wrote a third.

Kimono literally means "something to wear", while Kardashian's use of it appeared to be a play on her first name. The new line's website offered no explanation, and Kardashian has yet to respond to her online detractors.

And not everyone was opposed to the name, with some users arguing it could offer a chance to promote a traditional outfit that is declining in popularity even in Japan.

Once a standard of the Japanese wardrobe, the kimono is now often reserved for special occasions, such as weddings and coming-of-age ceremonies, and is mostly worn by women.

And while the elaborate outfits might appear to have little in common with the snug garb being offered by Kardashian, kimonos are not only often hugely expensive but known for being hard to wear.

Women frequently hire experts to dress them in kimono because the outfit requires seemingly endless nipping, tucking and strapping. - AFP

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
   

Did you find this article insightful?

Yes
No

Next In Regional

Malaysia initiates legal action against EU over anti-palm oil campaign
'Just Wiki it': the world's favourite online encyclopedia turns 20
Covid-19: Cases up by 3,211, bringing total to 151,066 (updated daily)
Health Ministry: 3,211 new cases, eight fatalities take death toll to 586
Public Bank, Maybank and IHH drag KLCI into the red
HK security chief says communications surveillance can come under security law
Thai protesters scuffle with police, fearing more royal insult charges
Jack Ma’s local bar lacks one thing: its most famous regular
Indonesian influencer slammed for partying after receiving priority Covid-19 vaccine
Palm oil set for worst week in 11 months on weak demand concerns

Stories You'll Enjoy