Australia reveals innovative 'video stamp'

This Australia Post handout composite image received on Nov 12, 2013 shows a mobile phone displaying a personalised video (R) while a separate photo (back) displays an Express Post envelope revealing a video stamp (top-R). - AFP

SYDNEY (AFP): Australia's mail service has injected modern technology into the simple postage stamp - creating a "video stamp" to deliver a personal message that recipients can view on their mobile phone. 

Australia Post said the Video Stamp, to be distributed for free on some parcel services in the pre-Christmas period, was the world's first to allow users to send a 15-second personalised video along with their packages.