PETALING JAYA: The Domestic Trade and Cost of Living Ministry will continue strengthening the Menu Rahmah initiative and expanding strategic partnerships to ensure that affordable and balanced meals remain accessible, particularly for lower-income groups.
With Menu Rahmah being a voluntary, private sector-driven initiative, the ministry said it would continue providing strategic support to strengthen its implementation.
“As of Sept 30, a total of 3,210 food premises nationwide have registered to offer Menu Rahmah voluntarily.
“Of these, 2,954 operators participated through the 2026 Bazar Ramadan Rahmah, while 256 were permanent food premises.
“The participants comprise various food and beverage businesses, including restaurants and cafes, fast-food restaurant chains, food courts and stalls, hawkers and food truck operators,” the ministry said in response to questions from The Star about rising food prices.
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The ministry said public response to the initiative had been “very positive”.
“Besides reducing daily food expenditure, the initiative has also succeeded in increasing awareness among food operators regarding corporate social responsibility and targeted pricing for the well-being of the community.”
To encourage industry participation, registered Menu Rahmah food premises operators can apply for a Menu Rahmah Special Discount Card.
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“Through this initiative, registered traders have the opportunity to enjoy discounts of between 10% and 30% on the purchase of essential business supplies at selected supermarkets such as Mydin, as well as through the Jualan Rahmah Madani programme nationwide,” it said.
Looking ahead to Budget 2027, the ministry said the government would focus on ensuring essential goods remained affordable, supplies were sufficient, and consumers were protected from unreasonable price increases. This would include strengthening price monitoring, expanding discounted sales programmes and continuing efforts to reduce distribution costs.
The ministry said it would also expand the use of PriceCatcher and price data from retailers to help consumers compare prices and identify more affordable options, while allowing the government to detect price changes earlier and pursue targeted action.
“The government would also continue the Essential Goods Distribution Programme to help reduce transportation and distribution costs, particularly in Sabah and Sarawak and other areas where distribution costs are higher.”
Meanwhile, the Jualan Rahmah Madani programme would continue offering selected essential goods at around 10% to 30% below local market prices through supermarkets, community sales and mobile sales, especially in rural and interior areas.
