KUALA LUMPUR: Halal certification could help Malaysian beauty businesses unlock markets worldwide, says Datuk Mohamad Alamin.
The Deputy Entrepreneur and Cooperatives Development Minister said the halal industry extends well beyond food and beverages, with cosmetics and pharmaceuticals among the sectors that could tap its potential.
“We encourage our players to get the halal certification. If you have that kind of halal certification, you can boost your business all over the world.
“That is the biggest licence you have, the halal one,” he said when opening the 21st edition of Cosmobeaute Malaysia and the 24th edition of beautyexpo here yesterday.
A Halal Beauty Zone is among the key features at this year’s exhibition, highlighting its commercial potential and Malaysia’s unique position within the global halal economy.
Mohamad said the beauty industry is no longer just about products and consumer trends but encompasses a wide ecosystem of manufacturers, product developers, distributors, retailers, salons, spas and beauty professionals.
“And we can see that the beauty industry is not only for women,” he added.
He noted that growing demand for halal beauty, natural and sustainable wellness, fragrances, professional beauty services and digital commerce presented opportunities for Malaysian entrepreneurs.
“Malaysia is well-positioned to capture these opportunities.
“We should aim higher, not simply to participate in this growth but to build Malaysian businesses and brands that can compete in regional and global markets,” he said.
Mohamad said the ministry is committed to supporting small and medium enterprises through stronger capabilities, financing and new market opportunities.
He said industry platforms complement government support by connecting businesses with customers, partners and markets.
“For exhibitors, they provide opportunities to showcase their products and innovations, meet buyers, identify distributors and build partnerships.”
The event’s organising chairman, Tan Sri Abdul Rahman Mamat, said the exhibitions have grown into an international sourcing, networking and business platform.
“Our role is to create a platform where businesses can discover what is next, build meaningful relationships, access new markets, and turn opportunities into growth,” he said.
Informa Markets Asia senior vice-president Ian Roberts said Malaysia is well positioned to connect beauty brands, manufacturers, buyers and distributors from across the region.
“Brands are looking beyond their home markets, manufacturers are developing regional partnerships, while buyers are exploring new sources of products, technologies and expertise,” he said.
Also present was Informa Markets Malaysia country general manager Derrick Yeow.
The three-day event at the Kuala Lumpur Convention Centre, which runs until tomorrow, brings together more than 400 exhibitors and 1,000 brands from 15 countries and regions.
More than 15,000 visitors from over 60 countries and regions are expected, with the exhibition covering professional beauty, product manufacturing and development, halal beauty, hair and barber, makeup and cosmetics, nail, spa and wellness, training and certification, and fragrances.
