KUALA LUMPUR: Backed by two decades of export manufacturing experience, Dee Noon Corporation officially launched Modura, a new lifestyle brand bringing tech-enabled, export-grade kitchen and home cabinetry solutions directly to Malaysian homeowners.
Marking Dee Noon’s strategic expansion into the direct-to-consumer market, Modura aims to bridge a long-standing gap in the industry, where homeowners are often forced to choose between mass-produced solutions with limited durability and costly high-end custom options.
The launch comes amid growing demand for customised and higher-quality home living solutions in Malaysia, driven by evolving homeowner lifestyles, urban living trends and increasing emphasis on functionality, design and long-term value in renovation decisions.
“Modura marks an important milestone in our journey as we transition from an export-driven manufacturer into a consumer-focused lifestyle brand,” said Dee Noon Corporation and Modura founder Datuk Kang Lean Hiang.
“For two decades, we have been producing for international markets and large-scale projects, and today we are bringing that same export-grade craftsmanship, innovation and manufacturing expertise directly to Malaysian homeowners through a more seamless and accessible experience.”
Dee Noon also reaffirmed that its long-established B2B operations will continue to remain a core pillar of the business, supporting developers, commercial projects and international clients alongside Modura’s consumer expansion. Both segments continue to share the same production line and quality standards.
Modura offers modular home solutions that combine export-grade quality, contemporary design, healthier materials and attainable premium pricing.
By leveraging Dee Noon’s direct manufacturing capabilities and removing intermediaries, Modura is able to offer homeowners a stronger price advantage and value while maintaining consistent quality standards across the customer journey.
“Homeowners today are looking for more than just beautiful spaces. They want smarter layouts, better functionality, consistent quality and a smoother overall experience when creating their homes,” said Dee Noon Corporation and Modura business partner Datuk Michael Chooi Yoey Sun.
“With decades of experience in the industry, I believe Modura is well-positioned to meet these evolving expectations by combining strong manufacturing capabilities, contemporary design and technology-driven solutions under one brand.”
Backed by 20 years of manufacturing experience across international markets including the United States, United Kingdom, Australia, the Middle East and Europe, Modura now brings global-quality standards directly into Malaysian homes.
Marking this milestone is the opening of Modura’s first experience gallery at Plaza Arkadia, Desa ParkCity, designed as an immersive space where customers can explore layouts, materials, finishes and real-life living concepts tailored to modern lifestyles.
Positioned within the mid-to-high segment, Modura offers homeowners premium-quality solutions at more attainable pricing, made possible through Dee Noon’s direct manufacturing capabilities, streamlined supply chain and centralised production hub in Penang.
The Modura experience gallery at Plaza Arkadia spans approximately 4,000 sq ft and allows visitors to engage directly with design consultants to customise layouts and discover solutions tailored to their lifestyle needs and preferences.
Supporting Modura’s retail growth is Cube Creation Group, the brand’s exclusive distributor, which will play a key role in strengthening customer reach and future expansion efforts.
“Today’s homeowners are looking for more than just aesthetically pleasing spaces,” said Cube Creation Group managing director Benny Tai.
“They want quality, practicality, transparency and long-term value. Modura brings together strong manufacturing expertise, thoughtful design and a seamless customer experience to deliver premium living solutions that are both accessible and reliable for Malaysian homeowners.”
