Strategies discussion: (From left) Dr Afendi Dahlan with Chan, Tan, Ko and Hasziah exploring ways SMEs can upscale their businesses.
PETALING JAYA: The Star Outstanding Business Awards (SOBA) 2025 forged the way forward for small and medium sized enterprises (SMEs) to gain strategic insights and actionable knowledge from industry experts and successful peers with the latest SOBA Elevate.
Organised by Star Media Group (SMG) the event was held at Menara Star, Petaling Jaya, on Nov 3 to enlighten SMEs on how to optimise their businesses, overcome challenges and expand their network.
