(clockwise, from left) Mohd Mustafa and JETRO executive vice president Kenichi Hirano (right) marking the collaboration between Malaysia and Japan.
OSAKA: Beyond the headline-grabbing figure of RM24.45bil in potential trade and investments secured at Expo 2025 Osaka, the success of the Malaysia Pavilion lies in the targeted, high-impact strategies executed by participating ministries and agencies.
Malaysia External Trade Development Corporation (Matrade) chief executive officer Datuk Seri Mustafa Abdul Aziz said the record-breaking 188% overachievement from the RM13bil target was not accidental but the result of a paradigm shift towards value-driven, sector-specific engagement that directly supports Malaysia’s economic efforts.
