KOTA KINABALU: Jeju Island will host a K-culture festival this September, with a special programme to recognise Malaysian fans of BTS.
Organised by the Jeju Tourism Organisation (JTO), the event, called the 2025 Purple Festa in Jeju, will take place for two days beginning Sept 12.
In a statement, JTO disclosed that the highlight is the “Equal Sign Tour”, which offers a fully paid trip to Jeju for three wheelchair-using BTS fans and their companions.
This programme is open to Malaysian citizens, but they must be able to travel from Singapore.
The organisers say this is a way to thank Malaysian fans for their strong support of BTS over the years.
“This festival is a meaningful attempt to provide a new fan tour experience. It is also the first step toward a future of sustainable tourism where the positive influence of fans can coexist beautifully with the local community,” the statement read.
Malaysia’s love for BTS is well-known, with even His Majesty the King expressing admiration for the group.
The first day of the festival will be held at VEKE Garden, a K-pop themed venue, where activities include concerts, dance workshops, and fan art exhibitions.
The second day focuses on K-dramas and takes place at the historic Jeju-mok Government Office.
Visitors can enjoy tours, traditional games, and immersive drama experiences.
All festival programmes are free, and shuttle buses will be available for easier transport.
JTO added that they hope the event will boost tourism on the island and create a more inclusive and accessible travel experience for international fans.
More information and the application form for the Equal Sign Tour can be found at
