KUALA LUMPUR: The Malaysian Digital Association (MDA) has shared key leadership updates for the 2025–2026 term, reinforcing its commitment to keeping pace with the rapidly changing digital media and marketing landscape, driven by AI’s arrival and shifting global economic and geopolitical factors impacting digital businesses.
REV Media Group chief operating officer Nicholas Sagau Tony Ngimat has been appointed MDA’s new president.
At the same time, GroupM Malaysia media practices head Pranav Jha has been elected its vice president.
The appointments come following the recent promotion of the former president Eileen Ooi to PHD Asia Pacific (APAC) chief executive officer. This significant achievement underscores Malaysia’s influence in the regional digital arena.
In addition, MDA has appointed IPG Mediabrands chief digital officer Cindy Eliza Vaz as the new treasurer. With her extensive experience in data-driven marketing and media solutions, she will bring valuable expertise to the leadership team.
Lydia Wang, who was recently promoted to Star Media Group Bhd (SMG) chief operating officer, will continue to serve as MDA’s secretary.
"The digital landscape is at a critical juncture, with AI set to disrupt the ecosystem like previous technologies have reshaped the digital world.
“It’s now more crucial than ever for MDA to act as a facilitator, driving collaboration and innovation,” said Nicholas Sagau.
Pranav added: “I am honoured and excited to take on this new role at MDA. It’s been a very enriching journey for me over the last three years, being part of this convergence of Ad agencies, publishers, advertisers and tech companies.
“I am looking forward to strengthening MDA’s promise of nurturing talents, shaping digital and tech best practices, driving new cross-industry initiatives and recognising the best work of our people.”
The updated MDA Council for the 2025–2026 term includes key industry players such as Astro Media Solutions, Dentsu Holdings (M) Sdn Bhd, FCB Shout, REV Media Group, iMedia Asia Sdn Bhd, PETRONAS, Sinar Karangkraf Sdn Bhd, SMG, Vivaki Malaysia and Xamble Group Limited.
For more information about MDA and its initiatives, visit the official website.
